Craft Bikes UK
Hand-built titanium bike meets storytelling with soul.
Client: Craft Bikes UK
Type: Brand story video
Challenge:
Craft Bikes needed to communicate the artisan precision and hand-built integrity behind their titanium bikes — a story hard to tell through photos or static copy. They wanted their UK-based workshop to feel alive and relatable to the rider.
Solution:
We scripted and filmed a forest-to-workshop journey — showing the bikes in motion, then revealing the craftsmanship behind each frame. Slow motion, natural lighting, and custom music layered together to create an emotional arc that mirrored the customer journey: from desire to dedication.
Outcome:
The video dramatically increased engagement on social and helped position Craft Bikes as a premium brand with heart. It’s now central to their communications as well as a useful sales tool on the bike expo circuit in Eurpoe.
Bolton Inc. created a short video about our brand 'Craft Bikes'. The brief was a video that allowed potential clients to gain an insight into the business and us as the owners. We had the great fortune of being able to spend some time together before the camera came out and this really allowed Louis to get inside our heads and to understand what makes us tick. The result was a video that authentically captured our passion for bikes and combined the right balance of riding, talking and beautiful scenery. Louis has helped us to portray the journey and the lifestyle that a Craft Bike offers. We were delighted with the end product and feel it is a real asset to our business. Louis as a person is …..read more on our Google Reviews page
Thanks again Chloe & Jim Craft Bikes
